GE Appliances

When we got briefed to launch a campaign for GE’s new top load washer with technologies that simplified the laundry process, we started to think about what it meant for consumers. We soon realized that once people have to start doing their own laundry, they actually begin to live in fear of getting dirty because of the many steps it takes to get clothing clean again. But the truth is, getting messy can actually be a lot of fun. So we created this spot that shows people they can once again embrace the joy of getting dirty because GE makes getting clean, simple.