M&M’s Cinema

M&M’S are almost always available in theaters, but they are rarely top of mind when consumers are looking for a movie-watching snack. To change this, the chocolate brand made a huge movie theater media buy and needed work that would help generate an association between M&M’S and movie-watching occasions. Inspired by the horrors the M&M’s characters face everyday, we worked with vintage movie poster artists to bring this campaign to a theater near you.

2015 Cannes Lions Shortlist - Press